It is no secret that property styling can create an emotional connection with potential buyers and add value to your home. But who would have thought that you could potentially add $50k or more to your sale price? To create this emotional connection to potential buyers, it’s important to communicate a potential lifestyle. If successfully achieved you can significantly increase your chances of reaping the highest possible sale price. Styling your home or employing a professional property stylist could cost you from around $1,500 for a small apartment and up to $10,000 for a large home with high-end furniture1, but you could potentially make up to $50,0002 (or a 7.5% to 12.5%) increase on your final sale price3But it is not only the styling that can make a difference, but the TYPE of style can also influence success.

The two trade secrets revealed

KNOW YOUR TARGET BUYERS
Before you jump into styling your home, firstly identify your target buyers. Does your property and location appeal more to professionals, investors, young families or downsizers? If your property appeals to young families, you might decide to dress up a spare room as a nursery. But if young professionals are more your market, a spare nook or room could be set up as an office. Your type of home will also determine your choice of style – a federation style home will call for a different style to a modern contemporary home or inner-city apartment.

Most popular style types

Beaumont Tiles ‘What’s my style’ quiz1 asked customers to identify their favourite aesthetics from the top 10 global interior design trends.

Data from the survey suggests:

Property investors wanting the best return on a renovation to easily attract tenants should go
for a modern coastal aesthetic.

• To appeal to new homebuyers, developers should opt for a Scandinavian style.
• The top three styles chosen by 52% of the 52,000 respondents were classic traditional,Scandinavian and coastal. These styles have remained the favourites since the survey launched
  in 2017.
• For renovations to sell, the top design category was modern.
• While classic traditional ranked first as the most popular style within the ‘renovation to live’
  category, Scandinavian and coastal styles were also popular.
• The least popular style was eclectic bohemian chosen by only 1%.

Plus, remember to declutter, clean up (inside and out) and add those valuable little finishing touches!